Dr. Vive
Collaborators: Julie Steigerwald, Darren Sun, and Lourdes Tejero
Find a novel product-market fit for HTC’s VIVE VR/AR equipment for physicians in a one week design sprint.
OBJECTIVE:
JOURNEY:
After experiencing the product and researching existing and upcoming applications in the healthcare field, we had exploratory interviews with physicians.
In one week, we interviewed 6 physicians, compiled interview notes, parsed insights, analyzed theories with frameworks, brainstormed concepts, and created a product with a marketing roll out plan.
As I had previous Design Thinking experience, I led collaboration and brainstorm exercises for our three person team. I also created the storybook and marketing campaign for the final pitch.
A communication tool to help expert doctors across specialties collaborate on solving complex multi-pathological disease cases.
OUTCOME: